Starting a small business is hard.

Thanks for making it a little bit easier. You not only made our day, but also turned trash into a statement.

Clasps and buttons: metal scraps
Brim: HDPE plastic from landfills is cleaned, crushed, and remolded
Material: Upcycled and organic cotton twill sourced from premium dead stock curtain fabrics
Certified B Corporation
Climate Neutral Certified
Member of 1% for the Planet Initiative
First off, you can feel good about the fact the creation of this hat removed trash from landfills. Even more, your purchase voted for sustainable businesses and products. The more consumers demand environmentally responsible products and transparent supply chains, the more companies will invest in green practices. Cheers to you!

It’s called the “thinking cap” for a reason. This hat inspires people to ask questions. What if what? Who made this? What is this implying? Why do I keep seeing these everywhere?
Co-Founder and podcast host, Savannah, explains her apparel company would not have been possible had she shied away from meeting new people, asking questions, and discussing ideas with strangers. We hope this hat sparks something for you.

The hat is just the beginning of a larger conversation. We want to hear your thoughts. You can engage with us by:
- Tagging us in photos with your hat
- Using #whatif or #whattheif
- Visiting our “Influence” page, if you want to get involved in specific conversations via social media
We know you’re the curious type and we’re not here to gatekeep. We want to celebrate companies who do the right thing.
Learn more about the supplier who produces “the world’s most sustainable hat”